The Leadership Meet The Founders

Tyler Harris, President of SMB Playbook

Tyler Harris

President & Co-Founder

As President and Co-Founder, Tyler Harris is the strategic architect behind SMB Playbook's mission. Having successfully built, bought, and sold businesses himself, he brings a rare, firsthand perspective to the brokerage world. He founded the firm to challenge the transactional status quo, focusing on long-term value creation and strategic partnerships that protect a business owner's legacy. Tyler’s expertise lies in identifying key growth levers and positioning companies for maximum profitability at exit.

Spencer Wright, COO of SMB Playbook

Spencer Wright

COO & Co-Founder

As COO and Co-Founder, Spencer Wright drives the operational excellence and modern approach that sets SMB Playbook apart. With a deep background in business operations and deal execution, Spencer is dedicated to creating a seamless, transparent, and highly effective process for clients. He excels at streamlining complex transactions, leveraging modern marketing for confidential deal sourcing, and building the curated network of entrepreneurs and investors that defines the firm. Spencer ensures that every client's journey is not just successful, but strategic and clear from start to finish.